<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>CaseStudies.Chat Blog</title><link>https://casestudies.chat/blog/</link><description>Case research guides and worksheets</description><language>en</language><atom:link href="https://casestudies.chat/blog/feed.xml" rel="self" type="application/rss+xml"/><item><title>How to analyze a business case before making a decision</title><link>https://casestudies.chat/blog/business-case-analysis/</link><guid isPermaLink="true">https://casestudies.chat/blog/business-case-analysis/</guid><description>A practical case-analysis worksheet: separate facts from explanations, compare alternatives and turn an interesting story into a testable decision.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>Validate a startup idea with cases and customer evidence</title><link>https://casestudies.chat/blog/validate-startup-idea-with-cases/</link><guid isPermaLink="true">https://casestudies.chat/blog/validate-startup-idea-with-cases/</guid><description>Use business cases to identify risky assumptions, then design customer research and a small test that can challenge your startup idea.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>A competitor research brief that helps you choose a next move</title><link>https://casestudies.chat/blog/competitor-research-brief/</link><guid isPermaLink="true">https://casestudies.chat/blog/competitor-research-brief/</guid><description>Build a useful competitor brief around customer choices, evidence and trade-offs instead of a long feature checklist.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to analyze a marketing campaign without copying the surface</title><link>https://casestudies.chat/blog/marketing-campaign-case-analysis/</link><guid isPermaLink="true">https://casestudies.chat/blog/marketing-campaign-case-analysis/</guid><description>Separate the audience problem, creative mechanism, distribution and measurement before borrowing an idea from a campaign case.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>What to research before changing your price</title><link>https://casestudies.chat/blog/pricing-research-before-a-price-change/</link><guid isPermaLink="true">https://casestudies.chat/blog/pricing-research-before-a-price-change/</guid><description>Use pricing cases to compare mechanisms, check contribution economics and design a limited test with clear guardrails.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research business cases with AI and check the sources</title><link>https://casestudies.chat/blog/ai-case-study-research-with-sources/</link><guid isPermaLink="true">https://casestudies.chat/blog/ai-case-study-research-with-sources/</guid><description>A source-checking workflow for AI-assisted case research: frame the question, inspect citations, find counterexamples and keep a decision trail.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to compare business models without copying the surface</title><link>https://casestudies.chat/blog/compare-business-models/</link><guid isPermaLink="true">https://casestudies.chat/blog/compare-business-models/</guid><description>Compare who pays, what creates value and what must remain true before adapting another company’s business model.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research marketplace liquidity before expanding supply</title><link>https://casestudies.chat/blog/marketplace-liquidity-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/marketplace-liquidity-research/</guid><description>A marketplace worksheet for matching demand and supply within the same place, time and customer need.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to evaluate a new distribution channel with case evidence</title><link>https://casestudies.chat/blog/distribution-channel-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/distribution-channel-research/</guid><description>Compare channel access, customer ownership and operating costs before committing to a new route to market.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research a startup pivot before changing direction</title><link>https://casestudies.chat/blog/startup-pivot-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/startup-pivot-research/</guid><description>Separate a change in customer, problem, offer or distribution, and test what the existing business can carry forward.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to build a business assumption map before researching cases</title><link>https://casestudies.chat/blog/business-assumption-map/</link><guid isPermaLink="true">https://casestudies.chat/blog/business-assumption-map/</guid><description>Identify the uncertain conditions that could invalidate a plan, then choose evidence and tests that address them.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to write a decision memo supported by case research</title><link>https://casestudies.chat/blog/evidence-backed-decision-memo/</link><guid isPermaLink="true">https://casestudies.chat/blog/evidence-backed-decision-memo/</guid><description>A concise memo structure that connects the decision, alternatives, evidence, uncertainty and a reviewable next step.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>Product adoption versus retention: how to research the difference</title><link>https://casestudies.chat/blog/product-adoption-vs-retention/</link><guid isPermaLink="true">https://casestudies.chat/blog/product-adoption-vs-retention/</guid><description>Define first value, repeat value and comparable cohorts before borrowing a product-growth lesson from a case.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>Bundling or unbundling: a case-research guide for product teams</title><link>https://casestudies.chat/blog/bundling-and-unbundling/</link><guid isPermaLink="true">https://casestudies.chat/blog/bundling-and-unbundling/</guid><description>Compare customer tasks, purchasing overlap and delivery costs before combining products or selling features separately.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>From service to software: what to research before productizing</title><link>https://casestudies.chat/blog/service-to-software-transition/</link><guid isPermaLink="true">https://casestudies.chat/blog/service-to-software-transition/</guid><description>Find a repeatable customer outcome, expose hidden expert work and test independent use before automating a service.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to use case research in product prioritization</title><link>https://casestudies.chat/blog/product-prioritization-with-evidence/</link><guid isPermaLink="true">https://casestudies.chat/blog/product-prioritization-with-evidence/</guid><description>Compare the customer problem, expected mechanism and uncertainty of competing product ideas without inventing precise scores.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research international expansion beyond market size</title><link>https://casestudies.chat/blog/international-expansion-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/international-expansion-research/</guid><description>Build an evidence checklist for customer behavior, distribution, local delivery and operational constraints in a new market.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to build a creative brief from case evidence</title><link>https://casestudies.chat/blog/creative-brief-from-cases/</link><guid isPermaLink="true">https://casestudies.chat/blog/creative-brief-from-cases/</guid><description>Translate campaign references into a clear audience problem, communication task and creative constraint.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>Campaign reach versus business impact: how to read the evidence</title><link>https://casestudies.chat/blog/campaign-reach-vs-business-impact/</link><guid isPermaLink="true">https://casestudies.chat/blog/campaign-reach-vs-business-impact/</guid><description>Separate exposure, audience response and business outcomes when evaluating a campaign case or your own post-campaign report.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research a brand repositioning beyond a visual redesign</title><link>https://casestudies.chat/blog/brand-repositioning-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/brand-repositioning-research/</guid><description>Compare the intended audience, value proposition, delivery changes and evidence of customer understanding in repositioning cases.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to use counterexamples to strengthen a strategy pitch</title><link>https://casestudies.chat/blog/counterexamples-for-a-pitch/</link><guid isPermaLink="true">https://casestudies.chat/blog/counterexamples-for-a-pitch/</guid><description>Find credible cases that challenge your recommendation, then use them to clarify boundaries and improve the proposed action.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to research customer segments by tasks and constraints</title><link>https://casestudies.chat/blog/customer-segmentation-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/customer-segmentation-research/</guid><description>Build actionable segment hypotheses from customer situations, buying behavior and delivery needs instead of decorative personas.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to run a launch postmortem that changes the next launch</title><link>https://casestudies.chat/blog/launch-postmortem/</link><guid isPermaLink="true">https://casestudies.chat/blog/launch-postmortem/</guid><description>Reconstruct the launch timeline, distinguish execution from assumptions and turn findings into owned actions.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to keep a source and claim ledger for business research</title><link>https://casestudies.chat/blog/source-and-claim-ledger/</link><guid isPermaLink="true">https://casestudies.chat/blog/source-and-claim-ledger/</guid><description>A practical record linking each important claim to its exact source, date, scope and remaining uncertainty.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>What to do when similar business cases have opposite outcomes</title><link>https://casestudies.chat/blog/contradictory-case-outcomes/</link><guid isPermaLink="true">https://casestudies.chat/blog/contradictory-case-outcomes/</guid><description>Compare definitions, timing and conditions before deciding that one case disproves another.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to run a team case discussion that ends in a useful decision</title><link>https://casestudies.chat/blog/team-case-discussion/</link><guid isPermaLink="true">https://casestudies.chat/blog/team-case-discussion/</guid><description>A facilitation structure for separating evidence, interpretation and action without turning a case meeting into opinion swapping.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to update a decision when new evidence arrives</title><link>https://casestudies.chat/blog/update-decisions-with-new-evidence/</link><guid isPermaLink="true">https://casestudies.chat/blog/update-decisions-with-new-evidence/</guid><description>Review the assumption that changed, distinguish signal from noise and record whether to continue, adapt or reverse.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to search for business cases beyond famous company names</title><link>https://casestudies.chat/blog/case-study-search-strategy/</link><guid isPermaLink="true">https://casestudies.chat/blog/case-study-search-strategy/</guid><description>Build searches around a customer problem, business action and outcome, then use the five archives to find useful comparisons.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to reduce survivorship bias in business case research</title><link>https://casestudies.chat/blog/survivorship-bias-in-case-research/</link><guid isPermaLink="true">https://casestudies.chat/blog/survivorship-bias-in-case-research/</guid><description>Inspect how examples entered your sample and compare setbacks, withdrawals and incomplete attempts alongside successes.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item><item><title>How to plan a focused business case research project</title><link>https://casestudies.chat/blog/case-study-research-plan/</link><guid isPermaLink="true">https://casestudies.chat/blog/case-study-research-plan/</guid><description>Set the decision, evidence standard, search scope and stopping rule before collecting a large pile of cases.</description><pubDate>Wed, 14 Oct 2026 16:00:00 GMT</pubDate></item></channel></rss>